![]() It also covers key features of Japanese internet-related business strategies along with American ones and global marketing management of Multi-National Enterprises (MNEs). ![]() ![]() This course introduces students to the Japan-related managerial concepts such as Keiretsu, Kaizen and to the logic of Japanese marketing strategies related to product, price, channel, and promotion/communication, while examining simultaneously standard marketing concepts and models such as PEST, SWOT, marketing mix (4Ps), BCG (Boston Consulting Group) growth share matrix, Michael Porter’s Five Forces Model, Value Net and Blue Ocean Strategy. The business communities in the world have recently witnessed Japan changing the conventional mode of its domestic market structure to a newly created one, where the diversified demands are satisfied with flexible suppliers overseas. Japan’s success in the production of quality products and its ability to market them is almost legendary. ![]() The goal of this course is to help students appreciate the key features of Japanese marketing strategy. ![]()
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January 2023
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